case study
How to Write a Great Case Study in the Insights and Analytics Industry
3 min read
Discover how impactful case studies connect data to decisions. Learn to craft compelling narratives that showcase research's vital role in driving bus...
Karen Lynch
Chief Programming Officer at Greenbook
8 Examples of Qualitative Research
6 min read
Unveil the depth of human behavior with qualitative research. Dive into narratives and interpretations to find hidden meanings in market research and ...
Ashley Shedlock
Content Producer at Greenbook
Maximizing Case Studies for Insights Success: A Step-by-Step Guide to Creating Effective Case Studies
5 min read
Case studies and client stories are crucial components of any insight company’s marketing. They demonstrate your value and expertise, satisfy client c...
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Intergenerational Views on the Job Market (Part Two)
6 min read
How generations view the job market and their advice for you.
Jamin Brazil
Chairman & CEO at HubUX
Intergenerational Views on the Job Market (Part One)
6 min read
How different generations view the changing labor market.
Jamin Brazil
Chairman & CEO at HubUX
How Views on Religion and Spirituality are Changing and Why Brands Should Care
7 min read
Exploring how, when, and why we choose our religion.
Jamin Brazil
Chairman & CEO at HubUX
How Happiness Impacts Satisfaction and Recommendation Measures
5 min read
People’s self-assessed happiness influences their survey responses.
Philip Derham
Director at Derham Insights Research
The Journey of One of PepsiCo’s Iconic Brands: The Research That Defined Fritos’ Appealing Human Truth
7 min read
PepsiCo’s brand research on its Frito product.
Anuradha Mohan
Manager, Strategic Insights at PepsiCo Foods North America
A Moveable Feast: How Do Consumers Talk about Food Delivery?
7 min read
Digging into the social trends behind popular food delivery services.
Alex Bryson
Content Marketing Lead at Pulsar
Insights Worth Shouting About
2 min read
Effectively communicating insights from a study across a business.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
How King’s Hawaiian 10x’d Its Brand Tracking Capabilities
3 min read
King’s Hawaiian turns to TapResearch’s Brand Insights solution.
Aaron Platshon
CEO at TapResearch
How Likely Are Consumers in Singapore and Australia to Embrace the Metaverse?
4 min read
Consumer attitudes towards 3D virtual worlds in Singapore & Australia.
Laura Robbie
CEO, APAC at YouGov
Do Customers “Love” Brands?
4 min read
We explore whether consumers can love brands, and, if so, how and why.
Jamin Brazil
Chairman & CEO at HubUX
Post COVID, We Are Finding Connection At Our Local Grocery Store
3 min read
Generational POV’s on grocery store preference and frequency.
Jamin Brazil
Chairman & CEO at HubUX
The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer
4 min read
The recent Spotify controversy created a window of opportunity.
Simone Somekh
Marketing Communications Manager at Revuze
Strong Link between Bad News and Loss of Value for Portuguese Banks
5 min read
A 2021 study reveals the value of unsolicited customer opinions.
Michalis Michael
Chief Executive Officer at DMR
Comparing Generational Happiness Drivers in 2022
2 min read
Happiness drivers across four generations.
Jamin Brazil
Chairman & CEO at HubUX
Diageo Evolves Its Insight Community to Improve Response Rates, Speed to Results, and Overall Utility Across the Business
4 min read
Gaining insight into the changing behaviors of beer & spirit shoppers.
Reach3 Insights
at Reach3
PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing
3 min read
Using Zappi Amplify TV to vet and refine a high-impact holiday ad.
Zappi
at Zappi
Did Peloton Just Experience the Worst Product Placement in History?
8 min read
Did Peloton mitigate brand damage after a poor product placement?
Dmitry Gaiduk
Co-Founder & Chief Product Officer at CoolTool
Validating Advertising Campaigns During a Tumultuous Year
4 min read
A case study focused on an insurance company’s advertising strategy.
Suzy
Sparking Transformative Outcomes for the Largest Door Manufacturer
4 min read
Shapiro+Raj’s insight-driven work disrupted the door manufacturing industry.
Shapiro+Raj
Unmasking Scents – Your Nose Knows More than You Think
4 min read
Where scent and marketing meet.
Dawid Adamczyk
Business Development Manager at NEUROHM
Making Data-Driven Decisions: How Do-It-Together Research is Informing Higher Education
3 min read
Leveraging market research to design a highly specialized graduate academic program.
InnovateMR
at InnovateMR
Clif Bar & Company Uses Data to Lead Better-for-You and Better-for-the-Environment Product Development
4 min read
Mintel’s work with their client, Clif Bar & Company, to expand its brand globally.
Mintel
How to Effectively Conduct Research with Gen Z
3 min read
The types of communications that Gen Z tolerates.
Jamin Brazil
Chairman & CEO at HubUX
Brand Loyalty: The Link between Attitudes and Behaviors
3 min read
Bringing attitudinal and behavioral perspectives together for predictive power.
Joel Rubinson
President at Rubinson Partners Inc
CX Leaders – Your Expectations Are Too High!
3 min read
Is customer-centricity being taken to an extreme?
Ken Roberts
Chief Innovation Officer at Forethought
Gaming Website UX Testing
5 min read
Build an insight community to use for products and industry research.
ISA Corp
Using Agile Research to Drive Sales: A Case Study with Everipe and Dig Insights
3 min read
Compare how consumers felt about the brand from their competition.
Dig Insights
How IBM Leveraged “icanmakeitbetter” for Early Stage Ad Testing
3 min read
IBM’s always-on approach anticipates their customers’ evolving needs.
ISA Corp
Mars Petcare and Streetbees: The Pawfect Partnership
6 min read
How does human behavior impact pets?
Streetbees
Empowered to Lead with Empathy: How Experian Health Used Alida to Discover and Act On VoC and VoE
3 min read
Listening to voice of customer and employee empowered Experian Health.
Experian Health
Diving Deep on Creative Development
4 min read
Brand messaging that is relevant to their target audience.
Methodify by
How Human Behavioral Research Went from Lab to Living Room
4 min read
Biometric behavioral research lab navigates COVID-19.
Peter Hartzbech
CEO at iMotions
How to Gain Deeper Insights Through Communities: Four Projective Techniques
3 min read
Target consumers’ experiences, emotions, and brand perception.
Finch Brands
at Finch Brands
Yesterday, Today, and Tomorrow: Bringing Clarity During COVID-19 Crisis Uncertainty
7 min read
How the Pepsico Foods COVID taskforce used projective techniques and future scenarios to understand the drastic changes COVID-19 had on consumers’ lif...
Anuradha Mohan
Manager, Strategic Insights at PepsiCo Foods North America
How BMO Enhanced Marketing Decision Making With Automated Research
2 min read
How BMO’s easy-to-use and efficient research tools ensure they can continue to keep up with their business, their market, and their customers.
Methodify by
COVID-19: 7 Unexpected Consumer Insights from Brandwatch
5 min read
7 surprising insights into consumer opinion and behavior during COVID-19.
Leia Reid
Data Journalist at Brandwatch
Ghost Completions: The Venezuelan Fraud Scheme
6 min read
An in-depth look into the prevailing issue of survey fraud.
Ofir Pasternak
Leading CPG Company Uses LIVE Mobile Video to Uncover Value Drivers & Increase Cross-Category Purchasing for Their Brand
3 min read
Addressing challenges in maintaining brand loyalty.
Sean Fallon,
at QualSights & SIVO Insights
Skin in the Name
5 min read
An analysis of an NFL team’s name, and its importance to the public.
Ryan Baum
Transforming a Lifestyle Brand
2 min read
Isobar Marketing Intelligence case study on increasing engagement of senior citizens for exercise company SilverSneakers.
Deb Boyda
CEO at Isobar Marketing Intelligence
Activating “Germ Hubs” to Drive Brand and Sales Growth
3 min read
Kantar drives sales lift for Vistar Media’s new product line
Eric Salama
CEO at Kantar
How to Plan & Track Your Way to a Successful Campaign
2 min read
YouGov provided tracking insights for a television ad campaign
Ted Marzilli
How Werkspot Uses Cint to Approach New Markets with Effective Data-Driven Brand Awareness Campaigns
3 min read
Cint created a “trend-barometer” to support Werkspot’s new product launch campaign.
Jake Wolff
Chief Commercial Officer at Cint
Kantar Millward Brown Helps Client Get Unstuck
2 min read
Kantar Millward Brown’s case study using creativity & engagement to develop a brand value proposition
Jamie Jones
Director, Marketing & Communications at Kantar Millward Brown
Game On: Explicit & Implicit Impact of Advertising in Mobile Games
3 min read
LRW’s mobile gaming advertising platform test for Telaria’s brand building ads.
Joan Cassidy
Vice President at Lieberman Research Worldwide
How Hershey Canada Turned Agile to Win TV Audiences with Twizzler
3 min read
ZappiStore utilized agile methods to test Hershey Canada advertising
Georgia Psyllidou
Director, Digital & Marketing Analytics at ZappiStore
Research Now & Carat track Cross-Media Campaign Effectiveness for Three Power Brands
3 min read
Research Now and Carat’s real-time, on brand ad tracking.
Liam Corcoran
Vice President Ad and Audience Measurement EMEA at Research Now