cultural insights
Hidden Bias in Synthetic Research: How GenAI Can Undermine DEI in Market Insights—And What To Do About It
9 min read
Generative AI can transform research, but hidden bias risks distorting insights. Learn how inclusive data and oversight support fair, trustworthy outc...
Catherine Schwartz
Marketing & E-commerce Specialist
What's Broken in Hispanic/Latino Research and What It's Costing Brands
9 min read
Hispanic/Latino consumers are driving U.S. growth, but many research systems still flatten their complexity. Here’s where that breaks down and what th...
Marta Villanueva
President and Founder at NuThinking, Inc.
Listening Between Worlds: How A Third Culture Kid Mindset Redefines Insights
6 min read
Grounded in cross-cultural experience, Jonathan helps organizations surface overlooked human truths where identity, markets, and culture meet.
Brian Fowler
Senior Executive Director at Insights Career Network
Why Human Judgment Matters More Than Ever in the Age of AI
Discover how AI and automation are reshaping market research. Explore the vital role of human judgme...
Why Your Insight Is Not Landing, and What to Do about It
5 min read
Insights fail when they don’t fit the culture or timing. Learn how to turn research into action by making insights land and lead.
Shey Cobley
Head of Design Studios at BP
High Goths: The New Subculture Driving the Next Paradigm Shift in Consumption
6 min read
From Halloween hype to cultural evolution, goth-inspired subcultures could reveal how the next generation reshapes taste, identity, and consumption.
Lida Hujić
Founder at TFTK Insight Innovation Culture
Navigating B2B Research in Asia: What Non-Asian Agencies Need to Know
4 min read
Asia’s B2B research market is dynamic and diverse. Success demands cultural understanding, local nuance, and humility beyond tools and methods.
Colin Wong
Principal Consultant at Insights Heroes
Beyond the Checkbox: Why Identity Data Needs a Reboot in Market Research
11 min read
When nuance is lost to speed, insight suffers. This call to action challenges research norms and urges deeper, more inclusive approaches to identity.
Yogesh Chavda
Lecturer in Marketing, and AI in Marketing at University of South Carolina
Rethinking Talent: Insights Beyond Traditional Experience
6 min read
To future-proof insights, firms must hire beyond experience—bringing in historians, artists, and thinkers to spark creativity and human-centric innova...
Michelle Joseph
Director at inter-rupt
How Conscious Festivals Are Transforming Culture Through Sustainability in LATAM
4 min read
Conscious festivals in LATAM like Buena Vibra and Envision blend music, culture, and sustainability to spark impact and elevate local voices.
Melody Sciumbata
Between Respect and Representation in the Latin American Market
5 min read
Authenticity drives impact. El Eternauta shows how cultural respect and memory can help brands build trust and relevance in Latin America and beyond.
Melody Sciumbata
Karen Lynch
Chief Programming Officer at Greenbook
Cultural Insights: Navigating Cross-Cultural Research During Key Vacation Seasons
4 min read
Is holiday-season research still risky? Explore how globalization and mobile-first surveys are reshaping cross-cultural research timing and response s...
Ramona Daniel
Cultural Insights & Research Strategy at Twenty3
How Does Culture Affect International Business
4 min read
Learn why cultural sensitivity is key for international business success. Understand how culture shapes practices, avoids miscommunication, and drives...
Christmas in LATAM: What Marketers Should Know
5 min read
Explore Latin America's Christmas traditions shaped by family, religion, and culture. Learn how brands can connect authentically through community-foc...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Karen Lynch
Chief Programming Officer at Greenbook
The Thrifting Revolution in Brazil
5 min read
Discover the surge of thrifting in Brazil, fueled by Gen Z's eco-awareness and social media. Explore its cultural and economic effects on local fashio...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Stop Referring to Latin American Countries as "Developing Nations"
5 min read
Explore why the term "developing countries" is outdated and misleading in research. Learn about the need for context-specific taxonomy for better anal...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Using Cultural Coding to Unlock Growth in CALD Audiences
7 min read
Understand the influence of western cultural perspective on consumer behavior frameworks and how to effectively engage with CALD audiences in Australi...
Simon Edwards
President at The Research Society Australia
Navigating Salvador's Transportation Landscape
4 min read
Dive into Salvador's urban mobility with UFBA, a renowned university in Brazil. Uncover the dynamics of Bahia's capital through a detailed exploration...
Marília Côrtes dos Anjos Monteiro
Sr. Project Assistant at 10k Humans
The Ties Between Countries In Latin America
6 min read
Explore LATAM's intricate history and diverse social ties. Discover how modern collaborations and political alliances address economic and social obje...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
The Chicken & Egg Dilemma of Diversity in Market Research
8 min read
The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an omnipresent...
The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story
6 min read
Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticip...
The Truth is You are Not the Only One Asking these Questions about Hispanics
7 min read
Have you ever thought about how hard it is to keep up with new words popping up often to describe people of Spanish descent, and you’re not just sure ...
Natalia Infante
Cross-Cultural Researcher at Hola Insights
ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress
8 min read
“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...
Peter Harris
CEO at Advantage Group International
The Value of Culturally Competent Market Research
3 min read
Why cultural competence matters and how companies can achieve it.
Cynthia Harris
Managing Director at 8:28 Insights
How Views on Religion and Spirituality are Changing and Why Brands Should Care
7 min read
Exploring how, when, and why we choose our religion.
Jamin Brazil
Chairman & CEO at HubUX
How to Support Ukrainian Researchers Right Now
6 min read
How the MR community can leverage its strengths in support of Ukraine.
Karen Lynch
Chief Programming Officer at Greenbook
Interview with Carol Cunningham (BET Networks)
7 min read
Sitting down with VP of Consumer Insights & Business Strategy at BET.
Rudly Raphael
CEO/Founder at Eyes4Research
Is America’s Largest Minority Declining? The Future of Hispanic Identity
3 min read
A look at the Hispanic/Latino demographic in the U.S. and its future.
Eight in 10 Consumers Believe All Countries Must Come Together to Combat Climate Change
4 min read
A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to thi...
James Burge
Managing Director Asia Pacific at Dynata
Effectively Navigating Southeast Asia’s Complexity
20+ min read
Examine the diversity of consumer research in South Asia.
Colin Wong
Principal Consultant at Insights Heroes
The Benefits of Mobile Sample on Multicultural Research
2 min read
Mobile sample was the most significant innovation in the online sample industry 10 years ago.
How Sensemaking Helps Us Understand Vegetarians and Vegans in Australia
5 min read
How Sensemaking helps researchers understand challenges and social and cultural tensions.
Sue Bell
Research Director at Susan Bell Research
Goodbye to Stereotypes – Designing Research That is Effective, Fair and Empowering
6 min read
How to ensure research with lesser-heard groups is valid, successful, and, importantly, positively impacts them.
Sania Haq
Head of Research at AudienceNet
GreenBook Future List Spotlight: Stephen Griffiths
6 min read
“Good insights professionals know the business so well that they can translate research findings to company growth.”
Greenbook Team
Hispanic Votes Shift in the 2020 U.S. Presidential Election
3 min read
Hispanic voters were more divided than ever during the 2020 presidential election.
English Dominant Hispanics Change How Brands Advertise
6 min read
Marketing to U.S. Hispanics with ads translated into Spanish and distributed through Spanish speaking mediums won’t deliver the results you want.
U.S. Hispanics Are Not a Monolith
3 min read
There are 60 million Americans of Latino/Hispanic origin representing over 20 Latin American countries. It’s time to treat them as individuals.
Understanding Cultural Insights: The New Next Consumer Battleground
8 min read
3 pivotal ways to become a Code Whisperer and edge out your competition.
Roben Allong
The Majority-Minority Population Drives Demand For Multicultural Sample
3 min read
The importance of understanding culture to the future of MRX.
Explore Like You Mean It: How Brave, Contrarian Thinking Catalyzes Better Exploratory Research
4 min read
Use your sense of adventure and see how your exploratory research can improve.
Simon Kearney
What is the Real Human Meaning Behind Your Brand?
4 min read
Exploring what community and messaging around brand purpose translates to in public perception.
Fiona Blades
President and Chief Experience Officer at MESH Experience
Nativity-Based View: A New Audience Measurement Standard That Drives Television Return on Investment for US Hispanics
3 min read
Using cultural marketing for stronger consumer segment targeting
Dr. Jake
Head of Insights & Foresights at Mitú
Where Has Culture Been Hiding?
3 min read
Adding culture back into market research.
Oliver Sweet
Purpose Built Innovation: Aligning Product to Need
9 min read
Most innovation efforts start with trying to solve a problem but forget to stay focused on the purpose: addressing a need.
Laura Livers
Chief Executive Officer at Focus Pointe Global
Marketing Innovation: Diverge Early, Converge Later
3 min read
Why is it important to innovate the way your brand markets itself? Watch our video as we detail the reasons why.
Fresh Squeezed
Guest blogger at Fresh Squeezed Ideas
Millennial Family Passion Points: A new roadmap for marketing to the modern family
3 min read
How well does your organization understand the emotional landscape of Millennial families, the world’s biggest consumer?
George Carey
How Localization Is The Key To Success In Brazilian Research
3 min read
Culture, especially when we’re addressing the Brazilian consumer, determines the outcomes and even the progress of the study.
Tiago Sobreira
Not Just Games: Using The MocoSpace Mobile Game Platform For Hispanic Research
3 min read
I recently teamed with MocoSpace (a mobile gaming platform for US Hispanics) to conduct “Latinos On The Road: A Mobile And Social Study.”.
Julie Diaz-Asper
Founding Partner at Social Lens Research