Archive: diversity

Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights
Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Impact of Gender Demographics on Market Research
Inclusive Insights

The Impact of Gender Demographics on Market Research

Learn how inclusive gender demographic questions reveal diverse experiences, inform policy, and address disparities for equity, inclusion, and social ...

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Humanizing Data: Joyce Chuinkam’s Approach to Empathy and Authenticity in Market Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

A Conversation with Kim Smouter
Executive Insights

A Conversation with Kim Smouter

Kim Smouter, Chair of the Legal Affairs Committee for ESOMAR, sits down with Eyes4Research CEO Rudly Rapahel in a wide-ranging conversation about the ...

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

A Female Founder at the Forefront of Inclusion
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why Diversity Matters in B2B Marketing
Insights Industry News

Why Diversity Matters in B2B Marketing

Learn how a diverse marketing strategy can benefit your business.

Jenna Bunnell

Jenna Bunnell

Senior Manager, Content Marketing at Dialpad

Is Research Having Its Own Creativity Crisis?

Is Research Having Its Own Creativity Crisis?

The importance of human creativity in market research and insights.

Tim Wragg

Tim Wragg

Global CEO at Hall & Partners

The Value of Culturally Competent Market Research
Inclusive Insights

The Value of Culturally Competent Market Research

Why cultural competence matters and how companies can achieve it.

Cynthia Harris

Cynthia Harris

Managing Director at 8:28 Insights

Is Gender-Based Marketing Obsolete?

Is Gender-Based Marketing Obsolete?

Why gender-based marketing is fast becoming obsolete.

MH

Matt Hay

Founder & CEO at Bulbshare

Innovation Management: Team Diversity (Part Six)
Monthly Dose of Design

Innovation Management: Team Diversity (Part Six)

The importance of cultivating a diverse team for innovation.

Nicholas Lee

Nicholas Lee

Senior Designer at Northstar Research

Is Your Sample Representative? Exploring Inclusivity
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Your Online Research Methodologies Are Disqualifying
Research Methodologies

Your Online Research Methodologies Are Disqualifying

Addressing research that is inaccessible to people with disabilities.

Timothy Cornelius

Timothy Cornelius

Director of Operations at QuestionPro

GreenBook 2022 Future List Spotlight: Gareth Bowden
Future List Honorees

GreenBook 2022 Future List Spotlight: Gareth Bowden

An interview with 2022 Future List honoree Gareth Bowden (FlexMR).

Karen Lynch

Karen Lynch

Head of Content at Greenbook

GreenBook 2022 Future List Spotlight: Timothy J. Cornelius
Future List Honorees

GreenBook 2022 Future List Spotlight: Timothy J. Cornelius

An interview with 2022 Future List honoree Timothy J. Cornelius (QuestionPro).

Karen Lynch

Karen Lynch

Head of Content at Greenbook

GreenBook 2022 Future List Spotlight: Chloe Russell-Sharp
Future List Honorees

GreenBook 2022 Future List Spotlight: Chloe Russell-Sharp

An interview with 2022 Future List honoree Chloe Russell-Sharp (Brandwatch).

Karen Lynch

Karen Lynch

Head of Content at Greenbook

GreenBook 2022 Future List Spotlight: Katherine Duong
Future List Honorees

GreenBook 2022 Future List Spotlight: Katherine Duong

An interview with 2022 Future List honoree Katherine Duong (Target).

Karen Lynch

Karen Lynch

Head of Content at Greenbook

GreenBook 2022 Future List Spotlight: Dr. Clara Mundia
Future List Honorees

GreenBook 2022 Future List Spotlight: Dr. Clara Mundia

An interview with 2022 Future List honoree Dr. Clara Mundia (Dalberg).

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Designing Research with Culture in Mind
Research Methodologies

Designing Research with Culture in Mind

Tips to create effective and culturally-sensitive market research.

Dr. Jill

Dr. Jill

Founder & CEO at Multilingual Connections

Interview with Carol Cunningham (BET Networks)
Executive Insights

Interview with Carol Cunningham (BET Networks)

Sitting down with VP of Consumer Insights & Business Strategy at BET.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

Is America’s Largest Minority Declining? The Future of Hispanic Identity
International Market Research

Is America’s Largest Minority Declining? The Future of Hispanic Identity

A look at the Hispanic/Latino demographic in the U.S. and its future.

TT

ThinkNow Team

at ThinkNow

Brand Purpose – The Slippery Slope for Woke Brands
Brand Strategy

Brand Purpose – The Slippery Slope for Woke Brands

Do consumers actually support social justice messaging in advertising?

Piers Lee

Piers Lee

Director at BVA BDRC Asia

The Changing Language of Research: Why English Is Not Always the Right Choice
International Market Research

The Changing Language of Research: Why English Is Not Always the Right Choice

Five questions that will help manage your translation services budget.

Dr. Jill

Dr. Jill

Founder & CEO at Multilingual Connections

Effectively Navigating Southeast Asia’s Complexity
Focus on APAC

Effectively Navigating Southeast Asia’s Complexity

Examine the diversity of consumer research in South Asia.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

The Benefits of Mobile Sample on Multicultural Research
Research Methodologies

The Benefits of Mobile Sample on Multicultural Research

Mobile sample was the most significant innovation in the online sample industry 10 years ago.

TT

ThinkNow Team

at ThinkNow

Marita Hudson Thomas Executive Insights
Executive Insights

Marita Hudson Thomas Executive Insights

The ins and outs of communications and the importance of promoting diversity in the workplace.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

GreenBook Future List Spotlight: Laarni Paras

GreenBook Future List Spotlight: Laarni Paras

GRIT Future List honoree, Laarni Paras shares how she pays it forward.

Greenbook

Greenbook

Goodbye to Stereotypes – Designing Research That is Effective, Fair and Empowering
Research Methodologies

Goodbye to Stereotypes – Designing Research That is Effective, Fair and Empowering

How to ensure research with lesser-heard groups is valid, successful, and, importantly, positively impacts them.

Sania Haq

Sania Haq

Head of Research at AudienceNet

Ambika McGee Shoots for the Future
CEO Series

Ambika McGee Shoots for the Future

How Ambika started her consultancy the year the world collapsed.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Desirée Rogers Executive Insights
Executive Insights

Desirée Rogers Executive Insights

Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader.

Rudly Raphael

Rudly Raphael

CEO/Founder at Eyes4Research

GreenBook Future List Spotlight: Maya Kantak
Inclusive Insights

GreenBook Future List Spotlight: Maya Kantak

Maya Kantak tells us one of the most critical factors to maximizing one’s potential as a researcher.

Greenbook

Greenbook

Diversity in Market Research: Get It Right or Get Left Behind
Insights Industry News

Diversity in Market Research: Get It Right or Get Left Behind

To successfully harness diversity in market research you need to be inclusive, sophisticated, and considered.

Riaz Marzban

Riaz Marzban

Managing Director at Ethnic Opinions

Essentials When Building an Online Sample Platform
Research Technology (ResTech)

Essentials When Building an Online Sample Platform

The three-building blocks you need to master to build a reliable, representative online sample platform.

TT

ThinkNow Team

at ThinkNow

Four Ways to Make Research Truly Representative

Four Ways to Make Research Truly Representative

Four ways to develop cultural intelligence and increase representation of diverse groups in the research industry.

AL

Alessia Lamonaca

Director of Marketing at Medallia LivingLens

COVID-19 Insights Leaders Roundtable: Edition 15
CEO Series

COVID-19 Insights Leaders Roundtable: Edition 15

Embracing the uncertainty of COVID-19.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

65 and Out: When Panel Companies Ignore Older Folks
The Respondent Experience

65 and Out: When Panel Companies Ignore Older Folks

If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

5 Resolutions You’ll Probably Ignore in 2020, Just Like You Did in 2019
Brand Strategy

5 Resolutions You’ll Probably Ignore in 2020, Just Like You Did in 2019

Resolutions to get and keep you motivated for insights progress.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

New Study Shows Workplace Equality is Still a Thing of the Future: What Working Moms Need to Know
Brand Strategy

New Study Shows Workplace Equality is Still a Thing of the Future: What Working Moms Need to Know

WIRe study explores how parenthood affects gender disparity in the workplace.

Rebecca Brooks

Rebecca Brooks

WIRe 2017 Gender Diversity Study
Brand Strategy

WIRe 2017 Gender Diversity Study

Take the WIRe 2017 Gender Diversity Study!

Kristin Luck

Kristin Luck

Growth Strategist at Luck Collective Co

Are Online Panel Recruitment Methods Outdated?
Insights Industry News

Are Online Panel Recruitment Methods Outdated?

In an age where consumers are constantly distracted by multiple bids for their time, panel recruitment is more competitive than ever.

James Rogers

James Rogers

One Small Step for Women, One Giant Leap for Conferences
CEO Series

One Small Step for Women, One Giant Leap for Conferences

New and experienced female speakers taking the stage at this year’s ESOMAR congress reflect on their experiences.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

Conference Success Series: How to Win Attendees and Influence Researchers
Insights Industry News

Conference Success Series: How to Win Attendees and Influence Researchers

Today’s post from Annie Pettit’s Conference Success series focuses on the often overlooked details that make a conference great.

Annie Pettit

Annie Pettit

Chief Research Officer, North America at E2E Research

4 Insights On How Not to Get Left Behind

4 Insights On How Not to Get Left Behind

It’s unlikely that our future will be created by average people from average backgrounds using average skills that generate average results.

Kristof De

Kristof De

Co Founder & Chief Executive Officer at InSites Consulting

The Impact of “Other”
Research Methodologies

The Impact of “Other”

Accounting for diversity improves the quality of your data, and validates minority groups that are so often overlooked.

Ryan Sullivan

Ryan Sullivan