survey quality
Karen Lynch
Chief Programming Officer at Greenbook
From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
When Listening Turns Into Noise: The Real Reason People Ignore Surveys
6 min read
Asking more can backfire. Discover how feedback overload erodes trust and data quality and what drives meaningful engagement.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
The New Era of Online Insight Communities
Online insight communities have evolved. AI and mobile-first design now deliver fraud-resistant, fas...
What if We Rewarded Good Survey Participants Instead of Punishing the Bad?
4 min read
Instead of punishing bad actors, reward the good. Explore how a “FICO score for research” could revolutionize survey quality.
Katie Casavant
Head of Commercial at Data Quality Co-op
Karen Lynch
Chief Programming Officer at Greenbook
Market Research in the Age of AI: Trends, Challenges, and Opportunities
2 min read
AI is revolutionizing market research—powering personalization, segmentation, and strategy while reshaping how insights are created and applied.
Alain Briancon, PhD.
Vice President of Research & Data Science Research Sciences at Dynata
Surveying the Future: Thoughts on Market Research in the Digital Age
2 min read
Discover the significance of online surveys in the digital era, adapting to evolving user behaviors with a focus on data quality and innovative strate...
Steve Seiferheld
Sr. Director, Center of Excellence Research & Design Strategy at Suzy
Out With the Old, in With the New: The Trouble With Surveys, and the Next Generation of Market Research
6 min read
Discover the groundbreaking solution to the challenges in survey-based market research. Learn how to fix the brewing trouble with our innovative appro...
Kate Bunton
Director of Operations at Orchard Insights
Partner Content
Embracing the Unknown: AI and Market Research
3 min read
Learn how AI is disrupting and reshaping market research while prompting questions about embracing a transformative future on our website.
The Cost of Being Wrong: How Overconfidence in Ineffective AI Detection Tools Impacts the Research Ecosystem
4 min read
Discover the challenge of identifying AI-generated open-ended responses and the potential consequences for researchers and the market research industr...
Karine Pepin
Co-Founder at The Research Heads
A Complete Guide to Significance Testing in Survey Research
12 min read
Explore the theoretical foundations and limitations of significance tests in survey research with our comprehensive overview.
Without Sample Strategy, Your Research Stands for Nothing
5 min read
If you can’t trust the data from your research, what’s the point? Most researchers are aware of numerous biases that can affect survey results. Most o...
Brian Lamar
Vice President, Insights at EMI Research Solutions
Too Good to be True: How AI is Impacting Data Quality
3 min read
Picture this, you’re reviewing survey data and reading open-ended responses. You’ve just found the epitome of good open ends: a thorough, insightful a...
Don’t Forget About the Respondent Experience
4 min read
Being in this business for many, many years, I’ve written hundreds of questionnaires – short, long, simple, complex, domestic and global for lots of d...
Danielle Rissmeyer, Vice President of Partner Success, 2023 Future List Spotlight
6 min read
Editor’s Note: The following interview features a Greenbook Future List honoree, Danielle Rissmeyer. The Greenbook Future List recognizes leadership, ...
Karen Lynch
Chief Programming Officer at Greenbook
How to Secure Budget for Your Insights Engine
5 min read
One of the best investments any company striving to be more customer-centric can make is an insights engine. A Harvard Business Review article describ...
Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
Catch Me If You Can: Why Objectively Defining Survey Data Quality is Our Biggest Challenge
3 min read
In the insights industry, experts have described 2022 as the Year of Data Quality. There is no doubt that it has been a hot topic of discussion and de...
Karine Pepin
Co-Founder at The Research Heads
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How to Improve Your Survey Data Quality
5 min read
Data quality control is at the heart of good information The most trusted market research technique for product feature and pricing optimization is ca...
Miklos Kremser
Head of Marketing at Sawtooth Software
Data Degradation Factoring as It Relates to Respondent Engagement
3 min read
One of the bigger issues that we, as a supplier, have been focused on over the past 18 months is respondent engagement. For any of you that have parti...
Greg Matheson
Co-CEO at Quest Mindshare