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Artificial Intelligence and Machine Learning
Venture into the transformative role of AI and machine learning within the insights and analytics industry. Explore applications that elevate data interpretation, fuel smarter strategies, and redefine market understanding.
Karen Lynch
Head of Content at Greenbook
Latest
Deployment Is the New Battleground: What OpenAI and Anthropic’s PE JVs Signal for Insights
The AI race shifts to deployment. How OpenAI and Anthropic are scaling real-world adoption and redefining where value is created.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Optimistic, but Not Yet Ready: What Our Latest MRII Study Reveals about the Future of Insights
Market Research Institute International study finds an optimistic field despite AI lag and skill gaps. The future belongs to those who turn insights i...
Ed Keller
Executive Director at Market Research Institute International (MRII)
The Future Role of the Researcher Is Taking Shape
As AI accelerates research, the insights role isn’t disappearing, it’s evolving. Discover how researchers shift from creators to guardians of quality ...
Karen Lynch
Head of Content at Greenbook
The Battle for Verified Humans: AI's Data Quality Reckoning
AI is consolidating fast. Explore enterprise strategies, hybrid models, and the race for verified hu...
In the Age of AI, "Point of View" is the Only Moat Left
As AI commoditizes research, traditional moats fade. Stand out by owning a clear point of view—not offering everything to everyone.
Norbert Sari
CEO & Creative Director at Rodeo13
Who Do You Trust? Rethinking Data, AI, and Decision Making
Synthetic data is becoming core infrastructure. Explore new tools, AI agents, and the real challenge...
Partner Content
The Future of Insights: The Industry at an Existential Turning Point
Insights teams face an AI-driven shift. Explore four operating models helping leaders move faster, prove value, and stay trusted.
Monika Rogers
SVP, Growth Strategy at CMB
Deployment Is the New Battleground: What OpenAI and Anthropic’s PE JVs Signal for Insights
The AI race shifts to deployment. How OpenAI and Anthropic are scaling real-world adoption and redefining where value is created.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Optimistic, but Not Yet Ready: What Our Latest MRII Study Reveals about the Future of Insights
Market Research Institute International study finds an optimistic field despite AI lag and skill gaps. The future belongs to those who turn insights i...
Ed Keller
Executive Director at Market Research Institute International (MRII)
The Future Role of the Researcher Is Taking Shape
As AI accelerates research, the insights role isn’t disappearing, it’s evolving. Discover how researchers shift from creators to guardians of quality ...
Karen Lynch
Head of Content at Greenbook
The Battle for Verified Humans: AI's Data Quality Reckoning
AI is consolidating fast. Explore enterprise strategies, hybrid models, and the race for verified hu...
In the Age of AI, "Point of View" is the Only Moat Left
As AI commoditizes research, traditional moats fade. Stand out by owning a clear point of view—not offering everything to everyone.
Norbert Sari
CEO & Creative Director at Rodeo13
Who Do You Trust? Rethinking Data, AI, and Decision Making
Synthetic data is becoming core infrastructure. Explore new tools, AI agents, and the real challenge...
Partner Content
The Future of Insights: The Industry at an Existential Turning Point
Insights teams face an AI-driven shift. Explore four operating models helping leaders move faster, prove value, and stay trusted.
Monika Rogers
SVP, Growth Strategy at CMB
Industry Insights from Partners
Partner Content
Empowering Decision Intelligence through Enriched User Experience
As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...
Partner Content
How is the Intersection of AI and Market Research Changing the Landscape of Innovation Research?
Explore the game-changing role of AI in Innovation Research, uncovering new segmentation techniques, and trend differentiation in consumer categories.
Bradley Taylor
Chief Strategist at Converseon
Partner Content
AI-Driven Creativity: Revolutionizing Market Research and Consumer Engagement
Discover the power of AI in market research, enabling market researchers to shape engaging and real-time content that redefines the industry's future....
Cristina de la Peña
Founder / CEO at Synapbox
Partner Content
3 Ways To Implement AI Into Your Market Research Today
Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...
Dr. Jannik Meyners
Director of Data Science at quantilope
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