Categories
Behavioral Science
Behavioral science studies human behavior through observation and experimentation. It investigates the underlying mechanisms driving actions, decisions, emotions, and interactions, drawing from disciplines like psychology, sociology, and anthropology.
The Most Dangerous Person in the Marketing Meeting Is the Customer Who Isn’t There
Customer data isn't enough. Explore how behavioral biases influence marketing decisions and why customer presence matters.
William Leach
Founder / Mindstate Group at Mindstate Group
Latest
The Segment Describes. The Persona Decides
Discover how outcome-driven segmentation can reveal what drives behavior and turn customer segments into actionable decisions.
Greg Streatfield
Founder at Knowsis
Why Most AI-Powered Research Stops at Surface-Level Themes — And What Behavioral AI Can Do Instead
Discover how AI agents are changing the path to purchase, challenging measurement standards, and reshaping consumer insights.
William Leach
Founder / Mindstate Group at Mindstate Group
The CMO Doesn’t Have a Marketing Problem. They Have a Prediction Problem
3 min read
Why most consumer research was never designed to answer the only question that matters.
William Leach
Founder / Mindstate Group at Mindstate Group
Beyond Words: Unveiling Behavioral and Emotional Insights Through Technology
8 min read
Bridge the gap between traditional research and behavioral analysis to uncover deeper insights into emotions, motivations, and subconscious influences...
Ashley Shedlock
Content Producer at Greenbook
Partner Content
Navigating Synthetic Data Wisely: Opportunities, Risks, and Balancing Innovation Responsibly in the Age of AI-Generated Insights
6 min read
Explore the use of synthetic data in addressing data scarcity while ensuring validation to prevent biases and inaccuracies. Balance innovation with et...
Crispin Beale
CEO at IDX
Behavioral Science and UX and CX Research
4 min read
Discover the value of behavioral science in answering questions and understanding consumer behavior. Bridge the gap between reported and actual behavi...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Behavioral Science and Conjoint and Price Testing (Part 5 of 6)
4 min read
Discover hidden the potential of behavioral science beyond answering complex questions and unraveling the influence of sustainability on purchasing ch...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
The Segment Describes. The Persona Decides
Discover how outcome-driven segmentation can reveal what drives behavior and turn customer segments into actionable decisions.
Greg Streatfield
Founder at Knowsis
Why Most AI-Powered Research Stops at Surface-Level Themes — And What Behavioral AI Can Do Instead
Discover how AI agents are changing the path to purchase, challenging measurement standards, and reshaping consumer insights.
William Leach
Founder / Mindstate Group at Mindstate Group
The CMO Doesn’t Have a Marketing Problem. They Have a Prediction Problem
3 min read
Why most consumer research was never designed to answer the only question that matters.
William Leach
Founder / Mindstate Group at Mindstate Group
Beyond Words: Unveiling Behavioral and Emotional Insights Through Technology
8 min read
Bridge the gap between traditional research and behavioral analysis to uncover deeper insights into emotions, motivations, and subconscious influences...
Ashley Shedlock
Content Producer at Greenbook
Partner Content
Navigating Synthetic Data Wisely: Opportunities, Risks, and Balancing Innovation Responsibly in the Age of AI-Generated Insights
6 min read
Explore the use of synthetic data in addressing data scarcity while ensuring validation to prevent biases and inaccuracies. Balance innovation with et...
Crispin Beale
CEO at IDX
Behavioral Science and UX and CX Research
4 min read
Discover the value of behavioral science in answering questions and understanding consumer behavior. Bridge the gap between reported and actual behavi...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Behavioral Science and Conjoint and Price Testing (Part 5 of 6)
4 min read
Discover hidden the potential of behavioral science beyond answering complex questions and unraveling the influence of sustainability on purchasing ch...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Industry Insights from Partners
Partner Content
Navigating Synthetic Data Wisely: Opportunities, Risks, and Balancing Innovation Responsibly in the Age of AI-Generated Insights
6 min read
Explore the use of synthetic data in addressing data scarcity while ensuring validation to prevent biases and inaccuracies. Balance innovation with et...
Crispin Beale
CEO at IDX
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