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Insights Industry News
The insights industry news refers to timely updates and trends in market research, data analytics, and consumer behavior analysis, providing professionals with valuable information to make informed decisions and innovations.
Where Research Meets Reinvention: Why Le Printemps des études Is Worth the Trip to Paris
On September 24–25, Le Printemps des études brings the research and insights community to Paris to explore how AI, new methodologies, and human expert...
Ashley Shedlock
Content Producer at Greenbook
Latest
Vazen's Double Win at IIEX Europe Comes With a New Name and a Bigger Vision
Discover why VST won two IIEX Europe 2026 awards for transforming retail execution and planogram data into strategic intelligence.
Karen Lynch
Editor-in-Chief at Greenbook
Why Panoplai Earned Greenbook's Industry Impact Award at IIEX North America 2026
6 min read
Panoplai received Greenbook's Industry Impact Award at IIEX North America 2026 for a vision that connects research, AI, and decision-making into a sin...
Karen Lynch
Editor-in-Chief at Greenbook
Qualtrics X4 and the New Questions Facing Insights Leaders
10 min read
Qualtrics X4 2026 marked a pivot from AI hype to trust and action. Explore how insights leaders navigate synthetic research and the evolving role of j...
Karen Lynch
Editor-in-Chief at Greenbook
The Signal from QRCA 2026: AI Moderation is Good Enough, Sometimes
7 min read
A decision matrix to choose AI-only, Hybrid, or Human-only based on risk, stakes, and nuance.
Karen Lynch
Editor-in-Chief at Greenbook
Follow the Spark: Why San Antonio Is The Place for Qual in February
2 min read
At QRCA San Antonio, gain practical skills, peer insight, and new ideas to return to your work with clarity and renewed momentum.
Kristin Marino
Chair 2026 Conference at QRCA
Walmart Data Ventures and Data Quality Co-Op Redefine Authentic Insights
4 min read
How Walmart’s Customer Spark Community Raises the Bar for Data Quality
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
When Good Data Goes Bad: The $10M Fraud Shaking the Industry
A $10M fraud case reveals deep flaws in data quality and transparency. Discover what went wrong—and ...
Vazen's Double Win at IIEX Europe Comes With a New Name and a Bigger Vision
Discover why VST won two IIEX Europe 2026 awards for transforming retail execution and planogram data into strategic intelligence.
Karen Lynch
Editor-in-Chief at Greenbook
Why Panoplai Earned Greenbook's Industry Impact Award at IIEX North America 2026
6 min read
Panoplai received Greenbook's Industry Impact Award at IIEX North America 2026 for a vision that connects research, AI, and decision-making into a sin...
Karen Lynch
Editor-in-Chief at Greenbook
Qualtrics X4 and the New Questions Facing Insights Leaders
10 min read
Qualtrics X4 2026 marked a pivot from AI hype to trust and action. Explore how insights leaders navigate synthetic research and the evolving role of j...
Karen Lynch
Editor-in-Chief at Greenbook
The Signal from QRCA 2026: AI Moderation is Good Enough, Sometimes
7 min read
A decision matrix to choose AI-only, Hybrid, or Human-only based on risk, stakes, and nuance.
Karen Lynch
Editor-in-Chief at Greenbook
Follow the Spark: Why San Antonio Is The Place for Qual in February
2 min read
At QRCA San Antonio, gain practical skills, peer insight, and new ideas to return to your work with clarity and renewed momentum.
Kristin Marino
Chair 2026 Conference at QRCA
Walmart Data Ventures and Data Quality Co-Op Redefine Authentic Insights
4 min read
How Walmart’s Customer Spark Community Raises the Bar for Data Quality
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
When Good Data Goes Bad: The $10M Fraud Shaking the Industry
A $10M fraud case reveals deep flaws in data quality and transparency. Discover what went wrong—and ...
Industry Insights from Partners
Partner Content
Novartis Unlocks the Future of Digital Insights: PMR Innovation In The Renal Ecosystem
19 min read
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Editor-in-Chief at Greenbook
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