Sugata Research vs C+R Research

Sugata Research
Sugata Research

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C+R Research
C+R Research

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Company details

Description

Sugata Research is a team of passionate market researchers dedicated to helping global brands understand and connect with the Japanese market.


Through observation, interaction, and exploration, we uncover the subtle human truths that drive behaviour and shape culture in Japan. Ou

For 65+ years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resea

Type of company

  • International

  • Qualitative Research

  • Quantitative Research

  • Qualitative Research

  • Quantitative Research

  • Panels / Communities

Top benefits

  • We combine global research standards with nuanced local understanding, revealing the cultural, emotional, and contextual factors that drive decisions in Japan

  • We design tailor-made research fit precisely to your objectives

  • Beyond insights, we help clients translate findings into strategy, bridging research outcomes with creative and business decision-making

  • Our bilingual team works seamlessly in Japanese and English, ensuring clarity, accuracy, and cultural sensitivity at every step

  • From B2C and technology to healthcare and B2B, leading international brands rely on us for thoughtful, actionable insights

  • Innovative Custom Research

  • Live and Online Qual

  • Agile Suite of Solutions

  • Communities

  • Multicultural Expertise

Location

Shibuya-ku, Japan

Chicago, Illinois, United States

Market Research Specialties

  • Full Service Qualitative Market Research

  • Focus Group Facilities

  • Recruiting for Focus Groups

  • International Focus Groups

  • Mobile Qualitative Research

  • Shopper Insights

  • Market Segmentation

  • Insight Communities (MROC)

  • Consumer Durables [market sector expertise]

  • Agile Market Research

Features and attributes

  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • Images

    Sugata Research

    Space A Interview Room

    Sugata Research

    Space A Mirror Room

    Sugata Research

    Space A adjacent meeting room

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