Sugata Research is a team of passionate market researchers dedicated to helping global brands understand and connect with the Japanese market.
Through observation, interaction, and exploration, we uncover the subtle human truths that drive behaviour and shape culture in Japan. Ou
For 65+ years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resea
International
Qualitative Research
Quantitative Research
Qualitative Research
Quantitative Research
Panels / Communities
We combine global research standards with nuanced local understanding, revealing the cultural, emotional, and contextual factors that drive decisions in Japan
We design tailor-made research fit precisely to your objectives
Beyond insights, we help clients translate findings into strategy, bridging research outcomes with creative and business decision-making
Our bilingual team works seamlessly in Japanese and English, ensuring clarity, accuracy, and cultural sensitivity at every step
From B2C and technology to healthcare and B2B, leading international brands rely on us for thoughtful, actionable insights
Innovative Custom Research
Live and Online Qual
Agile Suite of Solutions
Communities
Multicultural Expertise
Shibuya-ku, Japan
Chicago, Illinois, United States
Full Service Qualitative Market Research
Focus Group Facilities
Recruiting for Focus Groups
International Focus Groups
Mobile Qualitative Research
Shopper Insights
Market Segmentation
Insight Communities (MROC)
Consumer Durables [market sector expertise]
Agile Market Research
Space A Interview Room
Space A Mirror Room
Space A adjacent meeting room
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