Adam Di

Adam Di Paula is Managing Director at Sentis Market Research Inc., a research company based in Vancouver, B.C. A social psychologist by training, Adam is a 15-year research industry veteran and a quantitative and qualitative research practitioner. His areas of focus include customer experience measurement and the application of implicit measures to predict judgment and choice in marketing and politics. A U.S. expat from the great state of New Jersey, Adam has been living in Vancouver for the past 20 years. He received his PhD in psychology from the University of British Columbia (UBC).