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Adam Di
Managing Partner at Sentis Market Research
Adam Di Paula is Managing Director at Sentis Market Research Inc., a research company based in Vancouver, B.C. A social psychologist by training, Adam is a 15-year research industry veteran and a quantitative and qualitative research practitioner. His areas of focus include customer experience measurement and the application of implicit measures to predict judgment and choice in marketing and politics. A U.S. expat from the great state of New Jersey, Adam has been living in Vancouver for the past 20 years. He received his PhD in psychology from the University of British Columbia (UBC).
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Research Methodologies
The High Cost of Dissatisfaction
How patient satisfaction surveys are being used to reward and punish hospitals.
Latest from Adam Di
Insights Business Growth
MR Suppliers Less Bullish on the Future; Feeling the Squeeze of Quality and Speed
In his GRIT analysis, Adam Di Paula gives his take on the tension suppliers are feeling between the “cheaper vs. faster” imperative.
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