Aneesh Dhawan is the CEO and Co-founder of Knit, the researcher-driven AI platform. Before founding Knit, Aneesh served as the CEO of PurPics, an influencer platform that supported CPG brands in launching new products. Today, Knit enables over 60 enterprise brands to go from survey to story in days instead of weeks. Over the past three years, Aneesh has grown Knit into a team of more than 60 globally.

Want to publish with us?

Submit here

GRIT

From Efficiency to Empathy: Reclaiming What Makes Insights Strategic

The GRIT Report reveals shrinking budgets and rising pressure. Insights leaders must balance AI efficiency with empathy to stay connected and relevant...

November 17, 2025

Read commentary

Follow Top Authors

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

732 articles

Karen Lynch

Head of Content at Greenbook

298 articles

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

Joel Rubinson

President at Rubinson Partners Inc

67 articles

Ashley Shedlock

Senior Content Coordinator at Greenbook

59 articles

Ken Roberts

Chief Innovation Officer at Forethought

53 articles

Emma Galvin

Creative Designer at Northstar Research

37 articles

Greenbook

Editorial Team at Greenbook

22 articles

Want to publish with us?

Submit here

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*

Get the latest updates from top market research, insights, and analytics experts delivered weekly to your inbox

Your guide for all things market research, Insights, and analytics