Anna Peters

Anna Peters has been helping brands to Co-Create around the globe for the last 8 years. Her career has spanned 3 continents: London, Dubai and New York, and 3 organizations: JWT, Promise and Clear (M&C Saatchi). She has the full complement of ‚Aotraditional‚Ao research techniques in her back pocket and has spent time co-creating for blockbuster brands, such as Diageo, MARS and Unilever. Anna is passionate about co-creation and the mutual value that this can bring to consumers and organizations (and has been known to evangelize about the benefits of Co-Creation at conferences in Europe and North America). She is Director of co-creation at Bright Young Minds (http://brightyoungminds.net).