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Bob Fawson
CEO and Founder at Data Quality Co-op
Bob Fawson is Founder and CEO of Data Quality Co-Op, the industry’s first independent first-party data quality clearinghouse. He’s committed to promoting transparency and data quality for consumer insights.
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Data Quality, Privacy, and Ethics
Rethinking Data Quality: Addressing the Industry’s Trust Deficit
Market research faces a trust gap due to data quality issues. A clearinghouse model and better participant experience can restore trust and elevate in...
Latest from Bob Fawson
Technology’s Role in Preventing Fraud
A market researcher’s guide to understanding what fraud is, how to spot it, and tips on prevention.
Artificial Intelligence and Machine Learning
The New Dynamics of Online Sample Quality
The more data we have, the more reliably quality management tools can predict quality and the faster we can prevent fraud.
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