CASE4Quality is a brand-led coalition created to ensure a quality foundation for marketing data intelligence: Mary Beth Weber is the founder of CASE and currently a Senior Account Executive at Lucy by Capacity. Efrain Ribeiro is an online research consultant, retired Chief Research Officer at Kantar and former COO at Ipsos. Tia Maurer is R&D Group Scientist at Procter & Gamble. Carrie Campbell is former head of data and analytics at Ketchum and National Geographic.

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