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Christopher Boon
SVP of Enterprise Solutions Group at Dstillery
Boon, SVP of Dstillery’s Enterprise Solutions Group, is a creative, entrepreneurial leader with over two decades of success driving sales and marketing strategies to generate sustainable revenue growth for organizations, including RedBull, VitaminWater, and The Advertising Research Foundation.
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Artificial Intelligence and Machine Learning
The Future of Market Research and Insights is Passive Data Collection
4 min read
Don’t be threatened by passive data collection, as it is meant to complement, not compete with reported data
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