Durk Bosma

Durk is a market research architect with over 20 years of experience. He is the writer of a much-appraised market research book ‘What’s the Question?’, and in 2013, he was nominated ‘Researcher of the year’ by the Dutch trade organization MOA. In 2019, he founded Future of Food Institute and since then specializes in consumer insights in sustainable food, helping sustainable food companies to innovate faster and communicate with more impact. He loves to work with mission-driven food companies and non-profits that have a positive impact on society and our planet. His goal is to empower consumers to make food choices that are good for them as well as for the planet.