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Denyse Drummond-Dunn
Founder / President & Chief Catalyst at C3Centricity
Denyse Drummond-Dunn has over 30 years' experience in some of the best marketing organisations around (including Gillette, Philip Morris & Nestl√©). She now runs her own consultancy C3Centricity. If you liked this post, you‚Aoll be inspired by her ideas on future strategies, insight and innovation improvement, as well as the unique training program of 1-Day Catalyst sessions. Give her a call or drop her an email to discuss anything related to her posts!¬†
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Customer Experience (CX)
People Come First, Or Do They?
Marketing is mutating and the role of the CMO is changing because the customer too is changing.
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Research Methodologies
Why Marketing Doesn’t Always Get the Research it Needs, But Usually What it Deserves
Poor briefing by marketing which results in a poor market research brief to the supplier.
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