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Dec Harvey-White
Senior Director (Custom Research) at MarketCast
Dec developed an ability to understand consumers/trends through years spent in leading UK agencies including C Space and Mintel - a skill that saw him named a 'Research Hero' by Research Live in 2021. He has since been working for MarketCast and focusing exclusively on projects in the Entertainment industry, and re-located to Los Angeles full-time in 2023 to be closer to major Hollywood studio/streamer/production clients. Dec's specialism is in working on qualitative approaches that are fun to deliver, lead to easily understandable outputs, and that have sticking power beyond the scope of the project. He is also an alumnus of Omnicom's 'Accelerate' Management Program.
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Research Methodologies
3 Reasons Research Teams Fail to Generate Hypotheses (and How to Address Them)
6 min read
Uncover the often overlooked importance of pre-fieldwork alignment in research and gain valuable tips for overcoming related obstacles.
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