Dominic Michaelides

Insights Lead at Conveo

Dominic Michaelides is a research and insights leader with 10+ years agency-side, helping companies like PepsiCo, Diageo and Unilever turn consumer understanding into products and brands people love.

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The Prompt

Partner Content

Beyond Distinctiveness: Building Meaning Through a System of Brand Assets

How do distinctive brand assets shape perception? Explore findings from 100 AI-moderated interviews across five QSR brands.

October 23, 2026

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