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Sneak Peek Book Excerpt: The Science Of Why by Dr. David Forbes
An exclusive first look excerpt from “The Science of Why” by Dr. David Forbes.
Latest from Dr. David
Big Brands vs. Makers Movement: Opposites Attract
The Makers Movement has caught the attention of big brands trying to tap into the work and success.
Social Media Can Tell Us A Lot About Brands. Too Bad So Much Of It Isn’t True.
Social media can provide some valuable data about brand sentiment, but it also gives a flawed picture of what consumers actually think. It is prudent ...
Is America Breaking Up With Thanksgiving?
To find out more about how people actually feel about Thanksgiving in general as well as their reactions to retailers’ new plans to open their doors o...
Beware The Brain-Science Backlash
There is considerable backlash towards neuroscience. However, neuroscience will point the way to greater self-knowledge for the human race.
All Emotions Are Not Created Equal
It’s important that the study of motivation occupy a central role in Market Researchers’ study of emotion.
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