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GRIT

The Great Reclassification

The 2026 GRIT Report reveals an insights industry in transition, with value shifting toward scalable infrastructure, governance, and mid-sized service...

June 16, 2026

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Latest from Gen2 Advisors

GRIT

Navigating the Crossroads of Change

Explore key strategies and insights shaping the future of the analytics sector. Industry leaders must stay alert to critical trends for success in the...

October 29, 2024

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GRIT

Market Research Merry-Go-Round: Not So Merry

Explore the intricate landscape of market research metrics through The GRIT Report, highlighting the hurdles organizations face in achieving their goa...

May 28, 2024

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