Garth Viegas

Garth Viegas

Managing Director, Americas at Analytic Edge Pte. Ltd

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Humility and Curiosity – Two Critical Skills for Researchers and the Rest of Us
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Humility and Curiosity – Two Critical Skills for Researchers and the Rest of Us

Today, businesses clearly understand the value of consumer centricity and are investing billions of dollars in data, analytics, neuroscience and tradi...

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Five Billion Data Points Synthesized to One Implication: Storytelling is Better than Fact Delivery, Dah!!
Focus on APAC

Five Billion Data Points Synthesized to One Implication: Storytelling is Better than Fact Delivery, Dah!!

Advertising must interpret a person’s media consumption and engage/convince them to change or reinforce the behavior – all in a few seconds. Storytell...

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