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Hunter Thurman
President Alpha-Diver
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The Price Perception Paradox: When Is More Less in Consumers’ Minds?
5 min read
Explore how inflation impacts consumer behavior, revealing why higher costs sometimes boost perceived value, challenging the simple price-demand relat...
Latest from Hunter Thurman
Beyond Price: The Currencies That Truly Drive Consumer Behavior
6 min read
Explore the complex world of consumer behavior. Learn how time, social, physical, and emotional currencies influence purchasing decisions on our websi...
Decoding Cultural Zeitgeist in 3 Simple Steps
6 min read
Picture a group of young children. As they start in life and through their early years, they assimilate. They strive to talk, act, and socialize like ...
Neuroscience in Market Research: Beyond the Hype
7 min read
In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...
No One Hates Shrinkflation More than Inflationaires
3 min read
Why brands should avoid ‘shrinkflation’ in the face of rising costs.
Still Crazy After All These Years: Neuroscience, Cultural Cycles, and 2022
3 min read
How the recent chaotic years are part of a recurring cultural pattern.
Amazonified Millennials: How to Thrive via The 9 Why’s of Context
6 min read
Your guide to preparing for the future of retail.
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