Incite Marketing

Helen Donald is an Associate at Incite, working across FMCG, financial services, consumer health and not-for-profit sectors. Helen has worked on behavior change studies for 5 years, initially working with leading behavioral economists on a study to improve financial capability among consumers. Helen strongly believes in the importance of de-mystifying behavior change, making the principles accessible to researchers and clients alike. Mark Yeomans is a Director at Incite, working in the financial services and technology sectors, but who first came into contact with behavior change when working for a number of public sector bodies. Having worked in consumer research for over 25 years he is a strong advocate of ensuring that all business challenges are examined from the perspective of the consumer and what it means for them in terms of changes they may have to take on board.