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Pala Kuppusamy
Pala Kuppusamy is the CEO of mobile market research technology provider Research Now Mobile, formerly iPinion. he founded iPinion in 2010 and built a high performance team to make it a leader in the Mobile market research and consumer insights space.
iPinion was acquired by eRewards Inc, owner of Research Now, in May 2012.
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Research Methodologies
Why Screeners Must Go Away
Why are we screening out people so badly in research studies? Especially where you can avoid these screeners?
Latest from Pala Kuppusamy
Explosive Growth Of Smartphones: What’s In Store For Marketers, Advertisers And Researchers?
Smartphones are changing everything. Not just the way we communicate, but the way we consume information, media and entertainment as well. What’s In S...
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