Jan Kienhuis is the CEO and founder of Epiphany RBC, a tech-enabled research consultancy headquartered in Amsterdam. With a strong focus on transforming traditional survey methodologies, Jan pioneered the concept of Conversation Design™, integrating gamification and interactive elements to elevate user engagement. This innovative approach has enabled Epiphany RBC to deliver deeper and more engaging consumer insights. Under Jan’s leadership, the company has experienced significant growth, providing strategic marketing solutions to global clients. As the driving force behind Lisa™, Jan led the development of this AI-powered digital moderator, marking a significant shift away from the traditional, lengthy surveys that the industry has long relied on.