Jack Pratten

CEO at Respondent Inc

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Research Methodologies

Why Qual Research is Making a Comeback (and Encroaching on Quant Territory)

5 min read

More researchers are turning away from massive surveys and are embracing the power of actual conversations

December 4, 2018

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Latest from Jack Pratten

Research Methodologies

Why Online Marketplaces Are the Future of Qualitative Market Research

6 min read

Qual sample can be sourced from online marketplaces

August 14, 2018

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