Jackie Rousseau-Anderson

As Director of Product Development for Social Media and Text Analytics at J.D. Power and Associates Jackie is focused on finding ways to highlight and integrate the value of social media and text analytics for clients. Her latest projects have focused on helping companies maximize the value of social media in their relationships with their customers. Prior to joining the team at J.D. Power, Jackie was a Senior Analyst at Forrester Research. As an expert in the field of consumer technology adoption, especially Millennials, she was cited in a variety of publications from The New York Times to The Wall Street Journal and online sources such as Mashable and ReadWriteWeb. Prior to her work as an analyst, Jackie lead Forrester‚Aos unparalleled global consumer research product, Consumer Technographics. As a research expert and innovative strategist, Jackie has spoken at and keynoted a variety of industry events. She holds an M.S from Boston University and a B.A. from Boston College.