Jordan Slabaugh

Jordan Slabaugh

CMO Bloomfire

Jordan has 15 years of marketing, communications, and leadership experience at both high-growth B2B technology companies and global marketing agencies. She is responsible for leading marketing, developing Bloomfire’s go-to-market strategy, and creating advocacy for the power of knowledge management.

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Why an Insights Engine Is Essential to Business Resilience
Consumer Behavior

Why an Insights Engine Is Essential to Business Resilience

If there’s one theme many of us are encountering in budget planning for 2023, it’s that we need to be prepared to both increase efficiency and make sm...

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3 Ways to Improve Cross-Functional Knowledge Flow
Knowledge Management

3 Ways to Improve Cross-Functional Knowledge Flow

Compared to companies with a lower level of insights maturity, advanced insights-driven businesses are more likely to report enviable revenue growth, ...

Delivering Insights That Drive Organization-Wide Action

Delivering Insights That Drive Organization-Wide Action

While the pandemic drove insights professionals to respond to many rapid changes, one thing has remained consistent: the vast, organization-wide audie...

Building Positive Feedback Loops Into Your Insights Engine
Data Quality, Privacy, and Ethics

Building Positive Feedback Loops Into Your Insights Engine

Harnessing feedback from employees to improve your insights engine.

Lead by Example: How Insights Managers Can Improve Knowledge Engagement
Knowledge Management

Lead by Example: How Insights Managers Can Improve Knowledge Engagement

How insights managers can build a culture of knowledge engagement.

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