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Kristian Aloma

Kristian Aloma

Founder and CEO at Threadline

Kristian A. Alomá, PhD is the founder and CEO of Threadline, a narrative design firm that focuses on qualitative research and brand strategy using principles from narrative psychology. His academic work focused on consumer identity and he is considered an expert in the application of narrative to consumer insights and branding. He is the author of Start with the Story available from retailers everywhere.

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7 Must-Reads for Insights Professionals Who Think Like Social Scientists
Behavioral Insights Academy

7 Must-Reads for Insights Professionals Who Think Like Social Scientists

7 must-read books on behavior, storytelling & meaning-making to deepen insights and elevate how brands understand and engage real human beings.

June 20, 2025

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The Difference Between Narrative and Story in Branding and Why You Should Care
Behavioral Insights Academy

The Difference Between Narrative and Story in Branding and Why You Should Care

Learn the difference between "narrative" and "story" in behavioral economics and how it can help marketers connect with their audience and foster bran...

June 21, 2024

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Stories to Be Told Will Elevate Your Innovation Practice
Behavioral Insights Academy

Stories to Be Told Will Elevate Your Innovation Practice

Jobs to be done is a concept that has been used by marketing and innovation organizations for more than a few decades. Its focus is on identifying nee...

May 19, 2023

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The Hero’s Paradox
Advertising and Marketing Research

The Hero’s Paradox

How to make your client their own hero.

June 23, 2020

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