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Kristian Aloma
Founder and CEO at Threadline
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Why Privacy Is More Than Data Security: Lessons from Psychologists Studying the Impact of Privacy
4 min read
In an AI-driven world, brands win trust by treating privacy as a commitment, protecting stories, and building stronger relationships with consumers.
Latest from Kristian Aloma
7 Must-Reads for Insights Professionals Who Think Like Social Scientists
5 min read
7 must-read books on behavior, storytelling & meaning-making to deepen insights and elevate how brands understand and engage real human beings.
The Difference Between Narrative and Story in Branding and Why You Should Care
4 min read
Learn the difference between "narrative" and "story" in behavioral economics and how it can help marketers connect with their audience and foster bran...
Stories to Be Told Will Elevate Your Innovation Practice
6 min read
Jobs to be done is a concept that has been used by marketing and innovation organizations for more than a few decades. Its focus is on identifying nee...
The Hero’s Paradox
4 min read
How to make your client their own hero.
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