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Katie O’Connor is the Senior VP of Key Accounts at Behaviorally, where she teams up with global brands to create standout packaging and shopper strategies. She’s passionate about market research and tech, always on the lookout for fresh, innovative ways to shake up the insights world and help brands grow. Connect with her on LinkedIn!

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GRIT

Turning Data into Decisions: A Day in the Life of an Insights Leader

Behaviorally’s AI-powered testing tools turn data into actionable guidance, helping brands convert shopper behavior into winning purchase moments.

November 17, 2025

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