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Kai Fuentes
President at Ebony Marketing Systems
I am the President and Founder of Ebony Marketing Systems, Inc. (EMS), a multicultural market research firm.
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Research Methodologies
The Role and Limitations of Consumer Data
There’s no doubt that the more insights a business can get into its different customer segments – the more targeted and effective its marketing can be...
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Research Methodologies
Ethnographic Methods Enrich Market Research
Human beings have a fundamental need to be listened to respectfully and have their perspectives understood. Marketing based on research that sincerely...
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