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Kenneth Peterson
President, Customer Experience QuestionPro
Kenneth Peterson is the President of Customer Experience at QuestionPro, where he has led the quarterly U.S. QuestionPro Experience Benchmarks study since its inception. He can be reached at [email protected].
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Customer Experience (CX)
The CX Metric That’s Lying to You (And the Data That Proves It)
Learn how CSAT, NPS, and Customer Effort Score work together to reveal customer satisfaction, loyalty, and churn risk.
Latest from Kenneth Peterson
Research Methodologies
Want Better CX? Don’t Give Customers Your Best
3 min read
Why you really don’t want every customer to be completely satisfied.
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