Lisa Horwich

Lisa Horwich

Founder & Research Principal at Pallas Research Associates

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Two Questions Researchers Should Ask of Their AI Vendor
The Prompt

Two Questions Researchers Should Ask of Their AI Vendor

4 min read

As AI tools grow, it is crucial for researchers to assess data practices of vendors. By gaining insight, researchers can make better choices.

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Why Researchers Should Care about Marketing Technology
Research Technology (ResTech)

Why Researchers Should Care about Marketing Technology

5 min read

Emerging technologies can provide new opportunities to provide services and expertise that augments data.

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