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Luke Heffron
Luke is one of the early innovators of data driven direct marketing. He brings over 20 years of experience in creating meaningful and effective customer communication through a clearer viewpoint of why customers buy. He has developed effective marketing programs for world leading companies in the areas of acquisition, retention, win-back and loyalty.
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Research Methodologies
Just Tell Me What You Want
3 min read
If big data isn’t the key to understanding what our customers’ want then why don’t we just ask them?
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