Maria Butylina

Maria Butylina is the founder of SampleMine, a technology company focused on improving how research agencies source and manage specialist online B2B sample suppliers. Her career in market research has taken her from project management through operations and commercial leadership to Managing Director of Alligator Digital, which became part of Ipsos in 2025. She has led complex international research programmes and worked closely with clients, suppliers and delivery teams across a wide range of markets. Having lived and worked in France, Spain, Italy and the UK, Maria has a long-standing interest in how culture, language and experience shape the way people think, decide and behave. Alongside research operations and technology, she writes about the human habits, commercial choices and everyday assumptions that influence how the insights industry works.