Matilda Sarah

Co-Founder + VP Sales & Marketing Displayr

Matilda Sarah is Co-Founder and VP Sales & Marketing at Displayr, the AI-powered analysis and reporting platform used by thousands of researchers globally. Her work focuses on helping insight teams embrace human-plus-AI workflows to reduce manual grunt work and spend more time thinking, exploring, and uncovering meaning. She believes the future of research is faster, more creative, and radically more accessible.

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GRIT

Innovation Isn’t About Being First, It’s About Removing Friction

The 2025 GRIT Report shows true innovation isn’t just about AI—it’s about reducing friction between data and decisions through clarity and collaborati...

November 17, 2025

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Latest from Matilda Sarah

GRIT

Tech-First, Client-Centric: The Full-Service Model Comes of Age

Full-service research is evolving—tech-driven, modular, and client-centric. Discover why it’s now the dominant strategy in today’s insights landscape.

June 6, 2025

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GRIT

The Rise of Full-Service Research Suppliers

Businesses seek comprehensive insights quickly, driving demand for full-service research suppliers who can efficiently handle all data needs in one so...

October 29, 2024

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GRIT

A Permanent Pivot or Temporary Transition? A Post-Pandemic Review of the Insights Industry

The roles of corporate researchers and external suppliers continue to evolve in the wake of the pandemic, especially regarding DIY tools, analytics, a...

October 9, 2023

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Fuelling Company Growth through Process Innovation

The appetite for consumer insights has grown voraciously and will continue to accelerate. Companies are increasingly searching for ways to satiate the...

August 3, 2022

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