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Matilda Sarah
Co-Founder + VP Sales & Marketing Displayr
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AI Governance Isn’t Really About Governance
2 min read
GRIT data reveals a governance gap: the teams driving AI adoption in insights are often the least confident in how AI risks are being managed.
Latest from Matilda Sarah
Innovation Isn’t About Being First, It’s About Removing Friction
2 min read
The 2025 GRIT Report shows true innovation isn’t just about AI—it’s about reducing friction between data and decisions through clarity and collaborati...
Tech-First, Client-Centric: The Full-Service Model Comes of Age
2 min read
Full-service research is evolving—tech-driven, modular, and client-centric. Discover why it’s now the dominant strategy in today’s insights landscape.
The Rise of Full-Service Research Suppliers
2 min read
Businesses seek comprehensive insights quickly, driving demand for full-service research suppliers who can efficiently handle all data needs in one so...
A Permanent Pivot or Temporary Transition? A Post-Pandemic Review of the Insights Industry
3 min read
The roles of corporate researchers and external suppliers continue to evolve in the wake of the pandemic, especially regarding DIY tools, analytics, a...
Fuelling Company Growth through Process Innovation
2 min read
The appetite for consumer insights has grown voraciously and will continue to accelerate. Companies are increasingly searching for ways to satiate the...
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