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Marlena Pracalo
Research Project Manager at NEUROHM
Marlena Pracalo is a business psychologist specializing in advertising and marketing communication. She is responsible for the comprehensive implementation of the marketing, sensory, and employee research process around the world. She has gained experience running projects in sectors such as pharmacy, banking, insurance, and FMCG.
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Research Methodologies
How neuromarketing research aids understanding of non-conscious choice
8 min read
Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...
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