Nina Pascual

Senior Insights and Analytics Business Partner at FrieslandCampina

Nina Pascual is a data-driven Insights and Analytics Strategist with end-to-end expertise across the full Marketing and Sales / Shopper funnel. She has pioneered Efficiency and Effectiveness Measurement at FrieslandCampina, shaped opportunities in the Creator Economy at YouTube, and driven Innovation, Digital, Media Insights at Unilever.

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Rethinking “Search” in the Era of Generative AI

Generative AI is reshaping search behavior. Learn how conversational AI is changing discovery in health, nutrition, finance, and marketing insights.

December 24, 2025

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Latest from Nina Pascual

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The Growing Influencer Marketing Imperative

Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.

September 10, 2025

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Boost Your Brand in 3 Moves: The Power of Paid, Earned, and Owned Media in Digital Strategy

Mastering Paid, Earned & Owned Media is key to capturing attention. Learn how to blend strategies and track KPIs to drive impact across platforms.

March 26, 2025

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Sparking that Innovation Mindset

Insight professionals drive decisions with actionable insights. Discover 5 key mindsets for innovation: cross-pollination, disruption, patterns, diver...

November 27, 2024

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