Nina Pascual

Senior Insights and Analytics Business Partner at FrieslandCampina

Nina Pascual is a data-driven Insights and Analytics Strategist with end-to-end expertise across the full Marketing and Sales / Shopper funnel. She has pioneered Efficiency and Effectiveness Measurement at FrieslandCampina, shaped opportunities in the Creator Economy at YouTube, and driven Innovation, Digital, Media Insights at Unilever.

Want to publish with us?

Submit here

Focus on APAC

Rethinking “Search” in the Era of Generative AI

2 min read

Generative AI is reshaping search behavior. Learn how conversational AI is changing discovery in health, nutrition, finance, and marketing insights.

December 24, 2025

Read article

Latest from Nina Pascual

Focus on APAC

The Growing Influencer Marketing Imperative

3 min read

Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.

September 10, 2025

Read article

Focus on APAC

Boost Your Brand in 3 Moves: The Power of Paid, Earned, and Owned Media in Digital Strategy

4 min read

Mastering Paid, Earned & Owned Media is key to capturing attention. Learn how to blend strategies and track KPIs to drive impact across platforms.

March 26, 2025

Read article

Focus on APAC

Sparking that Innovation Mindset

7 min read

Insight professionals drive decisions with actionable insights. Discover 5 key mindsets for innovation: cross-pollination, disruption, patterns, diver...

November 27, 2024

Read article

Top Authors