Nina Pascual

Nina Pascual

Senior Insights and Analytics Business Partner at FrieslandCampina

Nina Pascual is a data-driven Insights and Analytics Strategist with end-to-end expertise across the full Marketing and Sales / Shopper funnel. She has pioneered Efficiency and Effectiveness Measurement at FrieslandCampina, shaped opportunities in the Creator Economy at YouTube, and driven Innovation, Digital, Media Insights at Unilever.

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The Growing Influencer Marketing Imperative
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The Growing Influencer Marketing Imperative

Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.

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Boost Your Brand in 3 Moves: The Power of Paid, Earned, and Owned Media in Digital Strategy
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Boost Your Brand in 3 Moves: The Power of Paid, Earned, and Owned Media in Digital Strategy

Mastering Paid, Earned & Owned Media is key to capturing attention. Learn how to blend strategies and track KPIs to drive impact across platforms.

Sparking that Innovation Mindset
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Sparking that Innovation Mindset

Insight professionals drive decisions with actionable insights. Discover 5 key mindsets for innovation: cross-pollination, disruption, patterns, diver...

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