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Nina Pascual

Nina Pascual

Senior Insights, Innovation and Strategy at FrieslandCampina

Nina brings over 15 years of expertise collaborating with Fortune 500 companies like FrieslandCampina, YouTube, Unilever, and Nestlé. She specializes in Brand Equity & Turnaround, Innovation & Digital, AI & Neuroscience, Pricing, Shopper/Ecommerce, and CRM. At FrieslandCampina, Nina helped establish the Insights and Analytics unit for Asia, standardizing high-quality methodologies to enhance impact. At Unilever, she led and set-up the Innovation Insights Center of Excellence, applying Lean/Agile principles across five Beauty & Personal Care categories (a €20 billion business) and 15 Brand Teams. Nina mentors startups and serves as a judge for the 2024 Insights250 Awards. Her education includes courses in AI, Agile, an MBA, and an MSc in Industrial Economics.

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Boost Your Brand in 3 Moves: The Power of Paid, Earned, and Owned Media in Digital Strategy
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Boost Your Brand in 3 Moves: The Power of Paid, Earned, and Owned Media in Digital Strategy

Mastering Paid, Earned & Owned Media is key to capturing attention. Learn how to blend strategies and track KPIs to drive impact across platforms.

March 26, 2025

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Sparking that Innovation Mindset
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Sparking that Innovation Mindset

Insight professionals drive decisions with actionable insights. Discover 5 key mindsets for innovation: cross-pollination, disruption, patterns, diver...

November 27, 2024

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