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Olivier Blanchet
Chief Executive Officer at PRS IN VIVO
Olivier is the CEO at PRS IN VIVO, leading innovation and marketing. Olivier is an FMCG expert for both moments of truth: shopper and consumer, working on restaging and innovation initiatives for both start-ups and global companies. Olivier is also an enthusiastic behavioral science practitioner.
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Research Methodologies
3 Reasons Why Measuring Behaviour over Purchase Intent Sells More Products
Applying a “Behavior First” approach to purchase intent.
Latest from Olivier Blanchet
Brand Strategy
How to Remain Competitive in a Context of Rising Raw Material Prices and Rising Wages?
Adapting to inflation while keeping consumers happy.
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