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Paul Conner
Paul Conner has been a consumer/marketing researcher since 1982 serving a variety of businesses and working for all company types‚ Agency, client, and supplier. In 2004 he founded Emotive Analytics, a consumer research firm devoted to assessing the emotional dynamics of consumer behavior. Mr. Conner's works and thinking have been published in Quirk's, QRCA Views, and Marketing News as cover stories and articles on topics such as consumer emotions, behavioral economics, and research design. Furthermore, he has spoken at AMA, QRCA, IFT, Path to Purchase Institute, Design & Emotion Society, and CTAM conferences and events.
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Research Methodologies
Some Help in Evaluating Subconscious, Implicit, System 1 Measures
If we claim a measure is “implicit”, let’s define the implicit features we’re measuring.
Latest from Paul Conner
Research Technology (ResTech)
The Newest Research Technologies Need Solid, Traditional Thinking Toward Their Use
New techniques tempt us to use them, and in so doing invite the purpose-process disconnect. Let’s take the time to choose them correctly.
Research Methodologies
Exploring System 1 A Little More Deeply
Four areas in which System 1 operates and manifests itself that combine to reveal “hidden forces” that influence behavior.
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