Peter Shafer

Peter Shafer

Business Consultant at RSSL Advisory LLC

Peter Shafer leads sales and marketing teams at market research agencies. Peter works with senior agency leaders on sales and revenue growth.

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Planning for Buyer-Seller Misalignment
Grow Your Insights Business

Planning for Buyer-Seller Misalignment

5 min read

Aligning sales with buyer behavior can unlock revenue opportunities. Discover how rethinking the sales process helps insights leaders meet buyer needs...

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4 Reasons Business People Make Decisions Without Doing Research—and the Remedy

4 Reasons Business People Make Decisions Without Doing Research—and the Remedy

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Combining automation and industry proven methods for smarter, faster decisions

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