Rebecca Brooks

A believer that excellent work can only be achieved in an environment that fosters passion, creativity and reverence, Rebecca Brooks is a proud partner and co-founder of Alter Agents (www.alteragents.com), a respected Los Angeles-based market research firm. With almost twenty years experience in the research industry uncovering intelligent shopper insights, her passion and commitment to forging new brand directions is stronger than ever in the convergence of research in the digital world. Over the last few months, she has led the development and upcoming launch of Shopper STAT, a new tool that represents the next generation of shopper intelligence research. Shopper STAT uncovers habits of promiscuous shoppers for brand giants such as eBay, Google, Hyundai, Yahoo, Viking River Cruises. Prior to the birth of Alter Agents, Rebecca worked at Hall & Partners, a brand and advertising consultancy, where she was Managing Partner responsible for overseeing all quantitative research in the Los Angeles office (over $20mm annually).