Research Access

Market Research has four core components, each of which is, at once, valuable and fraught with dangers; they are: * Frameworks * Data * Analysis * Action Many incorrectly consider these as independent or at least loosely associated. In fact, each depends fundamentally on the soundness of the other. As such, as with any complex area or system, each component has to align carefully in order to produce something of value; thus, most Market Research is not particularly valuable unless one considers providing fodder for marketing homilies as the goal of the research. We need a new paradigm. What we need is freely available, real-time frameworks and data. These will beget freely available analysis and action plans. Research Access is dedicated to this goal. Bringing in the freshest thinkers and leading innovators across the market research industry, Research Access provides a forum for disseminating ideas, discussions, and content that supports our vision of a better market research industry.