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Sivakumar Somanathan
Consumer Behaviour Consultant at Curious Cat
Siva has over 22 years of Market Research experience across diverse product categories and research methodologies. Over these years, have helped clients make better decisions at every stage of the Product / Brand Lifecycle - Product Innovation & Design, Brand & Communication and Stakeholder Management.
Currently runs a consumer behavior consultancy, Curious Cat Consulting, which focuses on going behind survey data and understanding consumer behavior to address marketing questions.
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Research Methodologies
How to Select a Consumer Insights Agency?
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Editor’s Note: When reviewing this article, I was reminded of new data from the most recent GRIT report that highlights a critical fact: Reputation is...
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