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Sam Salama
Associate Director at Basis
Sam is passionate about using learnings from behavioural science and marketing science to help brands grow.
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Research Methodologies
It Might Not Be Rocket Science but It’s Still Just as Good
Overcome the image problem of market research and delve into its potential. Explore the benefits that go beyond its name and challenge marketers' perc...
Latest from Sam Salama
Research Methodologies
Hidden in Plain Sight: the Metaphors Leading Marketers Astray
We usually think of metaphors as simple poetic devices, but they actually influence our understanding of basic concepts. This article explores how mar...
Research Methodologies
What Marketing Can Learn from the Beautiful Game
Editor’s Note: In this article, our UK-based author is discussing football, known as soccer in a few parts of the world. We hope calling this out help...
Research Methodologies
Market Research: The Science of People, Not Numbers
How can we do research that accepts human unpredictability?
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