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Terence McCarron
CEO & Founder OpinionRoute
Terence McCarron is the CEO & Founder of OpinionRoute LLC, a Cleveland, OH-based Data Collection Services & Technology firm. Terence’s Market Research career spans 20+ years including leadership positions for leading firms Cint AB (STO: CINT), Kantar Health (now Cerner), and Greenfield Online (now ToLuna).
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Research Methodologies
The Problem with Blaming the Survey for Poor Data Quality
Respondent experience remains key to producing quality sample data.
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