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Dana Stanley
Greenbook’s Chief Revenue Officer
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Vivek Bhaskaran
Vivek Bhaskaran is the founding member and executive chairman of QuestionPro, one of the industry's leading providers of web-based research technologies. As an executive chairman, he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry.
He has played a pivotal role in the QuestionPro journey. In 2008, the company made Inc. magazine's list of the fastest-growing private companies, ranking 172nd overall and 25th among business-service providers.
Vivek completed his primary education in India before moving to Russia and then the U.S. He holds a Bachelor's Degree in Computer Science from Brigham Young University, Utah.
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Research Methodologies
Weighted NPS Scores: All customers are equal, but some are more equal than others
Very few companies and models actually take into account the customer profile when reporting out NPS Scores.
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Research Technology (ResTech)
Measuring Cognitive Stress & Usability of Surveys
QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers.
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