Zach Simmons

Zach Simmons

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The Business Value of Empathy
Customer Experience (CX)

The Business Value of Empathy

2 min read

Building empathy into your team’s workflow.

Latest from Zach Simmons

Enabling Unilever’s Consumer-Centric Strategy

Enabling Unilever’s Consumer-Centric Strategy

3 min read

Unilever partnered with Discuss.io to garner voice of consumer insights to keep at the forefront of their decision-making

Understanding the “Why” Behind the Popularity of Nike’s “Dream Crazy” Ad

Understanding the “Why” Behind the Popularity of Nike’s “Dream Crazy” Ad

3 min read

Nike’s risky ad campaign has proved worthwhile

Enabling Better Business Decisions Through Real-Time Conversations
Brand Strategy

Enabling Better Business Decisions Through Real-Time Conversations

3 min read

Discuss.io used live video technology to increase consumer engagement for clients.

Connecting with Consumers in the Modern Age
Insights Industry News

Connecting with Consumers in the Modern Age

4 min read

The research landscape is changing through democratization of research, affordability, and self-service.

Top Authors

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

786 articles

author bio

Karen Lynch

Karen Lynch

Editor-in-Chief at Greenbook

378 articles

author bio

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Ashley Shedlock

Content Producer at Greenbook

94 articles

author bio

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

49 articles

author bio

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

27 articles

author bio

William Leach

William Leach

Founder / Mindstate Group at Mindstate Group

22 articles

author bio

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

21 articles

author bio

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