Market Research In The Mobile World: The MUST ATTEND Event Of The Summer!

Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile World. Since everyone knows that I am a huge adherent of the belief that the convergence of mobile and social media technologies constitute a major aspect of the paradigm shift that is impacting market research, it should come as no surprise that I jumped at the chance. Today, the primary partners in this endeavor, the Merlien Institute and GreenBook are exceedingly pleased to formally launch the pre-conference information site for this truly exceptional conference!

MRMW2011 will bring together top speakers from leading client-side firms, market research agencies and mobile research platform developers. The core focus will be on how mobile technologies, social media, and the “app revolution” can be leveraged for research, marketing, brand engagement, and insight generation. The conference format which includes case study presentations and interactive sessions will be based on the 4 modules below:

• The state of the mobile research landscape: current uses and learnings
• What’s next for mobileMR: what trends will impact us over the next 12-24 Months?
• Strategic foresight: looking to the future, will we recognize the market research industry?
• Ethics, best practices, & ISOs: pitfalls, opportunities, and changing the MR Paradigm

It’s with great pleasure that I announce the speaker line-up for MRMW2011 conference. This conference will be a breakthrough for the entire market insights industry that is struggling to develop effective models to maximize the opportunity that the mobile and social media revolution offers. We have carefully selected thought leaders with real world experience on the front lines of utilization and innovation using mobile and social media technologies for research. These are leaders in their fields at the top of their games, making this THE “Must Attend” event of the year!”

More than 30 experts will be speaking at this senior level event. They include:

Ravi Parmeswar, Managing Director, Global Insights – Citigroup

Debbie Solomon, Research Director – Mindshare

Thomas Brailsford, Foresight Manager – Hallmark Cards

Guy Powell, President & Author of Marketing Calculator -DemandROMI

Justin Bailey, Associate Director – The Nielsen Company

James Fergusson, Global Sector Head for Technology -TNS Global

Beth Uyenco Shatto, Global Research Director – Microsoft

Brian Reich, Senior Vice President and Global Editor – Edelman Digital

Maritza DiSciullo, VP, Member Research & Intelligence – Navy Federal Credit Union

and many more…

For a complete speaker list, please visit: http://www.merlien.org/mobileresearch/

The Conference will be held July 19-20, 2011 at the Center for Business Innovation and Creativity at Kennesaw State University in Atlanta, Georgia, USA. Don’t let the idea of Atlanta in the summer scare you’ yes, it will likely be hot but this event is even hotter!

Space is limited to 150 attendees by design; we want this to be an intimate and deeply collaborative “work session” to define the future of how these technologies will be used within the market insight space so register now!

A few sponsorship and exhibitor opportunities remain; if you are interested in taking advantage of those please contact:

Jasper Lim, Merlien Institute   Tel: +31 634343853 Email: [email protected] Web: www.merlien.org

Check the conference site for more announcement regarding additional speakers, the program, sponsors, related pre and post conference events, and some very innovative uses of social media before, during, and after the conference. This truly is going to be a remarkable two days and I encourage all readers of the GreenBook blog to attend; it will be worth it, I promise!