Categories
Research Technology (ResTech)
Research technology encompasses tools and platforms that leverage data analytics, AI, and machine learning to extract valuable information and patterns from data, enabling informed decision-making and strategic business insights.
Navigating the ‘Build vs Buy’ Decision in ResTech
6 min read
As AI simplifies product-building, MR teams must weigh build vs. buy carefully, balancing governance, reliability, and research expertise.
Jiten Madia
Founder & CEO at flowres.io
Latest
Right-Size Your Restech
5 min read
Restech can save time and money, but underuse leads to wasted value. Learn simple steps to maximize your tech investment and boost renewal success.
Z Johnson
Consultant at MRXplorer
Capitalize on Market Research's Tech-Forward Future
5 min read
Discover the latest innovations and technologies in the restech space amidst industry-wide slowdowns with our market research website.
John Bird
Executive Vice President at Infotools
The Evolution of B2C Consumer Segmentation in the Digital Age
6 min read
Consumer segmentation has evolved from traditional demographic methods to more advanced techniques in the digital age, driven by vast data availabilit...
Embracing the Future of Market Research without Losing Sight of the Fundamentals
5 min read
Are you sick of hearing about ChatGPT and generative AI yet? The truth is technology like this is going to keep advancing at record speed, and every i...
Michael Howard
Head of Marketing at Infotools
Fintech Marketing Insights: Leveraging Predictive Analytics
7 min read
In the rapidly evolving fintech industry, marketing plays an indispensable role, not just as a promotional tool but as a crucial component of survival...
Trust: Living in a Digital World with a Stone Age Brain
5 min read
Trust is indispensable to brands. It takes years to build, but seconds to lose. Regaining trust once it’s lost is difficult, especially given that the...
Martin Oxley
European Director at buzzback
Why AI Will Kill the Researcher and How to Ensure Your Survival
5 min read
Whilst AI has been topical for some time, its ramifications might have felt nebulous and distant. But, breakthroughs in generative AI, like GPT-4 and ...
Stephen Phillips
Right-Size Your Restech
5 min read
Restech can save time and money, but underuse leads to wasted value. Learn simple steps to maximize your tech investment and boost renewal success.
Z Johnson
Consultant at MRXplorer
Capitalize on Market Research's Tech-Forward Future
5 min read
Discover the latest innovations and technologies in the restech space amidst industry-wide slowdowns with our market research website.
John Bird
Executive Vice President at Infotools
The Evolution of B2C Consumer Segmentation in the Digital Age
6 min read
Consumer segmentation has evolved from traditional demographic methods to more advanced techniques in the digital age, driven by vast data availabilit...
Embracing the Future of Market Research without Losing Sight of the Fundamentals
5 min read
Are you sick of hearing about ChatGPT and generative AI yet? The truth is technology like this is going to keep advancing at record speed, and every i...
Michael Howard
Head of Marketing at Infotools
Fintech Marketing Insights: Leveraging Predictive Analytics
7 min read
In the rapidly evolving fintech industry, marketing plays an indispensable role, not just as a promotional tool but as a crucial component of survival...
Trust: Living in a Digital World with a Stone Age Brain
5 min read
Trust is indispensable to brands. It takes years to build, but seconds to lose. Regaining trust once it’s lost is difficult, especially given that the...
Martin Oxley
European Director at buzzback
Why AI Will Kill the Researcher and How to Ensure Your Survival
5 min read
Whilst AI has been topical for some time, its ramifications might have felt nebulous and distant. But, breakthroughs in generative AI, like GPT-4 and ...
Stephen Phillips
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