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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Research Technology (ResTech)
Research technology encompasses tools and platforms that leverage data analytics, AI, and machine learning to extract valuable information and patterns from data, enabling informed decision-making and strategic business insights.
Right-Size Your Restech
Restech can save time and money, but underuse leads to wasted value. Learn simple steps to maximize your tech investment and boost renewal success.
Z Johnson
Consultant at MRXplorer
Latest
Capitalize on Market Research's Tech-Forward Future
Discover the latest innovations and technologies in the restech space amidst industry-wide slowdowns with our market research website.
John Bird
Executive Vice President at Infotools
The Evolution of B2C Consumer Segmentation in the Digital Age
Consumer segmentation has evolved from traditional demographic methods to more advanced techniques in the digital age, driven by vast data availabilit...
Embracing the Future of Market Research without Losing Sight of the Fundamentals
Are you sick of hearing about ChatGPT and generative AI yet? The truth is technology like this is going to keep advancing at record speed, and every i...
Michael Howard
Head of Marketing at Infotools
Fintech Marketing Insights: Leveraging Predictive Analytics
In the rapidly evolving fintech industry, marketing plays an indispensable role, not just as a promotional tool but as a crucial component of survival...
Trust: Living in a Digital World with a Stone Age Brain
Trust is indispensable to brands. It takes years to build, but seconds to lose. Regaining trust once it’s lost is difficult, especially given that the...
Martin Oxley
European Director at buzzback
Why AI Will Kill the Researcher and How to Ensure Your Survival
Whilst AI has been topical for some time, its ramifications might have felt nebulous and distant. But, breakthroughs in generative AI, like GPT-4 and ...
Stephen Phillips
The Next Wave of Disruptive Technology that Changes Everything
There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Capitalize on Market Research's Tech-Forward Future
Discover the latest innovations and technologies in the restech space amidst industry-wide slowdowns with our market research website.
John Bird
Executive Vice President at Infotools
The Evolution of B2C Consumer Segmentation in the Digital Age
Consumer segmentation has evolved from traditional demographic methods to more advanced techniques in the digital age, driven by vast data availabilit...
Embracing the Future of Market Research without Losing Sight of the Fundamentals
Are you sick of hearing about ChatGPT and generative AI yet? The truth is technology like this is going to keep advancing at record speed, and every i...
Michael Howard
Head of Marketing at Infotools
Fintech Marketing Insights: Leveraging Predictive Analytics
In the rapidly evolving fintech industry, marketing plays an indispensable role, not just as a promotional tool but as a crucial component of survival...
Trust: Living in a Digital World with a Stone Age Brain
Trust is indispensable to brands. It takes years to build, but seconds to lose. Regaining trust once it’s lost is difficult, especially given that the...
Martin Oxley
European Director at buzzback
Why AI Will Kill the Researcher and How to Ensure Your Survival
Whilst AI has been topical for some time, its ramifications might have felt nebulous and distant. But, breakthroughs in generative AI, like GPT-4 and ...
Stephen Phillips
The Next Wave of Disruptive Technology that Changes Everything
There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
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